Privacy Policy
Your privacy matters to us
We know that handing over personal information to a store you've never visited requires trust. We take that seriously. This page explains, in plain language, what information we collect when you shop with us, why we collect it, and how we handle it. We've tried to write it the way we'd want it explained to us — clearly, without burying the important parts in fine print.
By using our store and placing an order, you're agreeing to the practices described here. If anything is unclear, our Contact Us page is always open.
What information we collect
We collect two broad categories of information: what you give us directly, and what we gather automatically as you browse.
Information you give us
When you place an order, create an account, or contact us, you share details we need to serve you. This typically includes your name, shipping address, email address, and payment information. We also keep a record of what you ordered and any messages you send us through the Contact Us page.
If you sign up for updates or promotions, we store the email address you provide so we can send you the communications you asked for. You can opt out at any time.
Information gathered automatically
As you move through our store, some technical information is collected automatically. This can include the type of device you're using, your browser type, general location information derived from your connection, and the pages you visit. This helps us understand how the store is performing and where we can improve the experience.
We keep this data in aggregate form wherever possible. We're interested in patterns — which pages people find helpful, where they tend to drop off — not in building a detailed profile of any individual shopper.
How we use your information
The short answer: to run the store and serve you well. The longer answer breaks down into a few specific purposes.
We use your information to process and fulfill orders, which includes confirming your purchase, arranging shipping, and providing updates about your delivery. We use it to respond to your questions and requests when you reach out through the Contact Us page. We use it to process returns and refunds when you send something back.
We also use information to improve our store — understanding which fragrances people are curious about, which pages are confusing, and where the checkout experience could be smoother. This is done at a general level rather than by scrutinizing individual behavior.
If you've opted in, we use your email address to send you news about new arrivals, seasonal promotions, and fragrance guides we think you'd enjoy. Every message includes a way to unsubscribe, and we honor opt-outs promptly.
Finally, we use information where necessary to prevent fraud, comply with legal obligations, and protect the rights and safety of our customers and our business.
How we share information
We don't sell your personal information. We don't rent it, trade it, or hand it to advertisers so they can follow you around. That's not the kind of business we want to run.
We do share information with service providers who help us operate. These include payment processors that handle transactions securely, shipping partners that deliver your order, and technology providers that host and maintain our store. These partners receive only the information they need to perform their specific function, and they're expected to protect it.
We may also share information if required by law, if we believe in good faith that disclosure is necessary to protect safety or rights, or in connection with a business transition such as a merger or acquisition. In those cases, we'd take reasonable steps to ensure your information continues to be handled responsibly.
How we protect your information
We take reasonable technical and organizational measures to safeguard the information you share with us. Payment information is handled through established payment processors rather than stored directly on our systems. Access to customer information within our team is limited to those who need it to do their jobs.
That said, no method of transmission over the internet and no method of storage is completely secure. We can't promise absolute security, and we encourage you to use good habits on your end — choose a strong password if you create an account, and be cautious about sharing sensitive details in messages. If you ever suspect unauthorized activity related to your order, contact us right away through the Contact Us page.
How long we keep information
We keep order and customer information for as long as needed to fulfill the purposes described in this policy — to complete your order, handle any returns or warranty questions, respond to support requests, and meet our record-keeping obligations. When information is no longer needed, we take steps to delete or anonymize it.
If you'd like to know what information we hold about you, or ask us to correct or delete it, reach out through the Contact Us page. We'll respond and, where appropriate, take action. Some records may need to be retained for legitimate business or compliance reasons, and we'll explain if that's the case.
Your choices
You have real choices about your information. You can browse without creating an account. You can opt out of marketing emails at any time using the unsubscribe link in any message. You can contact us to ask what data we hold, request a correction, or ask us to delete information we no longer need.
If you're not comfortable providing certain details, you're welcome to contact us first through the Contact Us page to ask whether there's an alternative. We'll be honest about what's required to complete an order and what's optional.
Changes to this policy
We may update this page from time to time as our store evolves or as practices change. When we do, the updated version will be posted here. We encourage you to review it occasionally. If a change is significant, we'll make reasonable efforts to let you know.
Questions? Talk to us
We've tried to make this policy clear, but we know privacy documents can still raise questions. If something here isn't obvious, or if you want to know more about how a particular piece of information is used, please reach out through our Contact Us page. A real person will read your message and give you a straight answer.
Your trust is the foundation of our store. We don't take it lightly, and we'll keep working to earn it with every order.

